Zola Landing Pages
As the lead designer for marketing landing pages, I worked closely with the acquisition team to create pages that prompt visitors to take the desired action. By analyzing heat maps and click through rates, we were able to increase our conversation rate per product (registry, wedding websites, invites & paper). Highlight: we were featured here for having the best landing page designs!
Using in-house creative assets and analyzing data with the acquisition team, different product pages were A/B tested on an ongoing basis.
Close attention was paid to where the user was in their wedding journey and what device they were using to ensure proper treatment between our mobile and desktop experiences.
